What is Behavior Change Design?
- The study and application of behavioral and social science, motivational psychology and HCI to the design and evaluation of products, services and interventions aimed at changing real world behavior. Whew!
Examples:
- Reduce harmful behaviors—quit smoking, stop taking payday loans etc
- Increase beneficial behaviors—saving money, getting in shape etc
- Self-Management of chronic conditions—diabetes and stress mgt etc
- Increasing pro-social behaviors—hand washing, immunization, recycling etc
Behavior Change Design Venn Diagrams:
Behavior Change Methodology:
Behavior change model:
About Dustin (from his company’s website): Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior change interventions, products, and services. His client portfolio includes partnerships with a range of innovative start-ups, non-profits, government agencies, and Fortune 500 companies across domains; including healthcare, financial services, education, and social impact.
