From Game Thinking TV https://www.youtube.com/watch?v=Xx7UAOK2prI
Laura Klein, who wrote Build Better Products, gives these tips
- Don’t get stuck on 1 idea
- Start from the customer’s “jobs to be done” point of view
- Solve the right problem
- Test your idea with small experiments
- Initially focus on a small audience–don’t try to build for everybody from the start. Get it right for a small group first and expand
- Think about marketing, not just the product. Have a strategy for growing the product