Link here. UXD Chicago Meetup presented this talk on 7/21/22
Too much effort today is Reactive UX–putting out fires with tactics (interviews, usability tests, wires, Figma files) but not strategy–the world of outputs/delivery that follows intentions previously set by someone else
- It’s focused on delivery of design
To create strategies/outcomes, we need:
- Goals/UX outcomes
- High-level plans to achieve those goals
- And an understanding of what changes we want to see
A UX outcome is heavy on the X:
- If we do a great job on [whatever], how do we improve someone’s life?
- We need to understand the intention, the why
How do we improve the overall customer experience, which may currently fluctuate in satisfaction, to achieve the more aspirational experience:
- Do we have the right problem?
- Do we have the right solution?
- Have we built it right?
In a proactive approach, we recognize that key decisions are made throughout the product development lifecycle and that UX must be at the table for all of it
How can we inform those decisions?
Instead of 85% of effort being in designing solutions (reactive UX), 85% of the effort should be in building the expertise to understand the current experience and the problems to be solved–then, 15% will be sufficient to design the solutions, which may involve multiple iterations to finally achieve our desired UX outcome
