from a post by Nikkel Blasse on 06/05/2015 on medium.com, link here.
- Product thinking is the intersection of UX Design and Product Management
- Users use products, and think of them as products—the core user experience is the job they hire the product for
- Users don’t think of products as sets of features
- In product design, we should be product-centered instead of feature-centered
- We need first to validate that the solution we build is the one customers really want
- Questions for the product/solution fit with include:
- What problem do we solve?
- Who are we solving it for?
- Why are we solving it?
- How are we solving it?
- What do we want to achieve?
- What are we doing to achieve it?
- As a statement:
- In order to ________ (vision),
our product will solve _______ (target audience)
problem of _______ (problem)
by giving them ______ (strategy).
We will know our product is working when we see ______ (goal).
- In order to ________ (vision),
- Interaction and Visual Design can punch things up but they can’t make a product meaningful
- Building features is easy, building the right features for the right people is challenging
- Product thinking encourages us to say “no” to overcomplexity and feature bloat
from Medium: Nikkel @JAF_Designer is a Product- & Interaction- Designer at XING, Hamburg. Founder of Design Made For You | Studio—www.nikkel-blaase.com
